The habit is the product
CrossTrainer logs sets, reps and loads in a few taps, because nobody fills in a form between sets.
CrossTrainer
Workout builders, calm-first wellbeing apps and websites for therapists and care providers. Products where the habit matters more than the feature list.



The kinds of businesses we already serve here, and the client behind each.
Workout builders, logging and progress.
CrossTrainerCalm, simple apps people return to.
NomadTreatment pages, online booking and reviews.
Natural Soul TherapiesServices, trust and staff hiring on one site.
Bridge Sky Care


CrossTrainer logs sets, reps and loads in a few taps, because nobody fills in a form between sets.
CrossTrainer
For Nomad we redesigned a wellbeing app so the home screen asks one thing, what would you like to do today, and offers calm choices instead of metrics.
Nomad redesign
Workouts, cardio, meals, weigh-ins and progress all sit one tap from the home screen, so logging never turns into a chore.
CrossTrainer
The path a single transaction takes through the products we built here, and the people it passes on the way.
Live products, named clients. Open any of them.




They are on the end of an email, WhatsApp or Google Meet in a flash and communication has been excellent at all times.Karen Lewis · Natural Soul Therapies · UK
A team of experienced techs. Easy to communicate with, provides constructive feedback, and meets deadlines.Komera · Bridge Sky Care · USA
Systems, integrations and tools already running in this industry on our builds.
Yes. CrossTrainer has a workout builder, set and rep logging, and progress tracking.
Yes. We redesigned Nomad end to end before development.
We collect only what the product needs, encrypt it, and flag during scoping where rules such as HIPAA or GDPR apply to you.
Yes. Natural Soul Therapies takes bookings through Fresha, with Google reviews on the site.
Tell us who uses the product and what has to happen between them. You will speak with someone who has shipped in this industry before.