Digital Marketing & SEO

Visibility in both. searches.

Search stopped being one channel. We run the technical SEO, content and AI-visibility work needed to show up in Google, Bing, ChatGPT, Perplexity and Gemini โ€” measured by traffic and citations, not activity reports.

What We Do

Six shapes
of marketing work.

Google is no longer the only place people search. We work across both the old search engines and the new AI ones, plus the content and paid channels that turn visibility into pipeline.

01

Technical SEO Audits

We go through crawl behaviour, indexation, site speed and internal linking line by line. Nothing else on this list works if the technical base underneath it is broken.

Crawl health + Site speed + Indexation

02

Content Strategy

We map what your buyers are actually typing into search, then build topic clusters and editorial calendars around it โ€” not around what’s easiest for a writer to churn out.

Search intent + Topic clusters + Editorial planning

03

(AEO)

When someone asks ChatGPT or Perplexity a question your product answers, we want your content to be the source it pulls from. That means question-led content and clean structured data.

Structured Q&A + Schema + Source content

04

(GEO)

AI engines decide what to cite based on signals most sites never think about โ€” authority, structure, freshness. We build content specifically to be legible to those systems.

AI readability + Authority signals + Freshness

05

LLM Citation Strategy

AI engines decide what to cite based on signals most sites never think about โ€” authority, structure, freshness. We build content specifically to be legible to those systems.

AI readability + Authority signals + Freshness

06

Performance Marketing

Paid search and paid social, run in coordination with organic strategy rather than as a separate budget line competing with it for the same keywords.

Paid search + Paid social + Attribution

How we work

Four phases.
One retainer.

This isn't a one-time project โ€” it's an ongoing retainer. The first 90 days are about building the base correctly; everything after that is compounding returns from consistent execution.

01
WK 1-2

Where You Stand

We audit the site, benchmark against competitors, and check where โ€” if anywhere โ€” you’re currently showing up across AI engines. That baseline becomes the roadmap.

02
WK 2-4

Clearing the Blockers

Before content production ramps up, we fix what’s stopping search engines and AI crawlers from reading your site properly in the first place.

03
WK 4-14

The Ongoing Work

Monthly content, pages structured for AI citation, and continuous tuning based on what the data actually shows โ€” this phase runs for the life of the retainer.

04
WK 14-16

The Honest Check-In

Every quarter we sit down with the numbers and tell you plainly what worked, what didn’t, and where next quarter’s effort and budget should actually go.

Tools

Tracking problem.
kinds of search.

Ranking tools were built for Google. AI citation tracking is a newer discipline with its own tooling. We run both and pipe the data into a reporting view you can actually read.

SEO Tools

The standard toolkit for keyword research, competitor gaps and technical health.
Semrush Google Search Console Screaming Frog

AI Visibility

Purpose-built tracking for a channel that didn’t exist in most marketing stacks two years ago.

Perplexity tracking ChatGPT citation monitoring Google AI Overviews tracking

Content & CMS

The structured data and publishing tools that make content legible to both humans and machines.
Schema.org markup WordPress / headless CMS Content briefs & workflow tool

Analytics

Attribution that holds up across organic, paid and AI-referred traffic.
GA4 Google Tag Manager Looker Studio Server-side tracking
Marketing work in production

Selected case study.

Cross-platform

E-Fire USA โ€” Real-time fire safety mobile apps

Cross-platform Flutter applications for iOS and Android โ€” live camera data ingestion, WebSocket alert management and multi-site monitoring dashboards. When vendor SDKs were unavailable, we built a custom HTTP adapter to keep delivery on schedule.

Real-time

Camera pipeline & alerts

iOS + Android

Shipped together

Multi-site

Monitoring architecture
Questions

SEO and AI search questions.

Answers specific to how search and AI visibility work actually runs, not stock agency talking points.

SEO gets you ranked in traditional search results on Google and Bing. AEO is narrower โ€” it's specifically about getting cited when someone asks an AI system a direct question. GEO is the broader discipline of making content and authority signals legible to generative AI engines in general, not just for Q&A moments. In practice they overlap heavily, so we run them as one connected strategy rather than three separate services.

Technical fixes tend to show up fastest โ€” often within 4-8 weeks. Rankings and AI citations both take longer to build, typically 3-6 months, because they depend on accumulated authority rather than a single change. You'll get a monthly report either way, so you're never waiting until quarter-end to know if it's working.

No, and we'd be cautious of anyone who does โ€” neither Google's algorithm nor an AI model's citation logic is something an outside agency controls. What we commit to is a clear roadmap at the start, honest monthly reporting throughout, and decisions driven by what the data shows, not by what looks good in a slide.

It's built in. Strategy, briefs and the actual writing are part of the retainer. If you've already got strong existing content, we'll often start by optimising that rather than replacing it from scratch.

Ongoing technical maintenance, new content aligned to the roadmap, AI citation tracking, and a quarterly deep-dive review of what's working. If you want paid search or paid social running alongside the organic work, that can be layered in as well.

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your users choose first?

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